I believe that STYLE isn’t just defined by what you wear it’s how you live your life everyday.

From what you put on to feel great -- to where you put it on that feels great -- it’s your life and it should feel like you. 

I'm Allie! Founder and CEO of NYC-based Style Consultancy TBG: The Brandwein Group.  


I'm committed to empowering professional men and women by helping curate the perfect wardrobe and space that is unique to them. 

Through my work as a wardrobe and image consultant, I recognized a need in my client’s lives for styling beyond their wardrobes. I saw an opportunity for TBG to provide a more full service, holistic client experience. 

As a result, in the Spring of 2017, I expanded The Brandwein Group's services to include interior styling along with traditional wardrobe and image consulting. WHEN YOU'RE COMFORTABLE IN YOUR OWN SKIN AND HAVE A SPACE THAT REFLECTS WHO YOU ARE, IT SHOWS

With TBG comes a strong network of retailers, tastemakers, and artisans. These long term partnerships allow me to pass on exclusive benefits to my clients. I'm here to make fashion and design less intimidating and inspire you to be confident in your ability to take charge of your personal style.







Learn more about my 'Signature Styling Program'  








Having moved to a new city and starting a new job that wasn't corporate for the first time in my career, I needed some help with my newfound clothing freedom and swag. I found Allie via Yelp and read wonderful reviews about her, so I reached out. I am so happy I did-- Allie was responsive, supportive, and helped me navigate the different packages to determine what made the most sense to me. I ended up selecting the "Building a Foundation" package and it was awesome. Allie had me create a pinterest page of styles I loved, came over and hung out with me to look at my closet and create outfits, and shopped with me -- pushing me out of my comfort level, but not so much so that I was afraid to wear anything! It was like hanging out and shopping with a girlfriend, but one that is attentive, knows all the right shops, and gives great advice. I have continued to work with her and gotten compliments on my new, elevated style and I feel extremely confident. I cannot recommend her enough!” ~ Deirdre L, New York NY

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Allie is fantastic. She is hardworking, talented and focused — but also funny, kind, relaxed and generally a pleasure to spend time with. She has an amazing eye and an infectious joy for fashion. I hired her to help me take my professional wardrobe up a notch, and she’s been great. We started with a thorough closet examination, which Allie somehow managed to make fun even though I was dreading trying on all my clothes in front of a complete stranger. Since then we’ve done two shopping trips together with another scheduled one coming up. Each time, she is prepared and thorough, and she won’t rest until she’s found me everything I need — from a perfect pencil skirt to a blouse that looks great untucked to a beautiful coat that is perfect for fall weather. I highly recommend Allie! She is creative, dedicated, and VERY good at what she does.
— Brook G, Brooklyn NY

In May 2017, I decided to move to a new apartment in Manhattan, and hired Allie to decorate my new apartment, and assist in the moving process. Allie was invaluable from start to finish. Allie accompanied me on my apartment search, and helped me decide on an apartment.

I found her to be extremely organized, thorough, communicative and responsive. At all times, Allie was mindful of my budget, receptive to my feedback, while also bringing her own creativity and ideas to the process. I was able to give Allie a general sense of my tastes and needs, and Allie would return with various creative solutions and suggestions that were responsive to my requests, but also broadened my design horizons as well. During the months leading up to the move, She provided invaluable guidance at every stage of the process.

If you need help furnishing your apartment, and want someone extremely conscientious, meticulous, creative, friendly, reliable, always available, receptive to feedback and hard-working, definitely consider using Allie.
— Samson F, New York NY

Working with Allie has been great. I had Allie come to my apartment to do a wardrobe audit and then subsequently had Allie meet me to help me shop for new clothes. As a busy guy who doesn’t have a great fashion sense, working with Allie helped me to put together some go to outfits that I already own, as well as to help me find some new ones.

Additionally, Allie shows up 30 minutes early for our shopping sessions, so by the time I get there, she has already pulled a whole bunch of outfits for me to try on. Makes shopping much more efficient and easy. I highly recommend Allie’s services for any guy who needs help shopping and doesn’t like to do it on their own.
— Jeremy T, New York NY

I live in CT and recently had the experience of a lifetime. I was fortunate to meet with Allie to transform my “look”. I received more than just new clothes, it was an education. I was more than willing to go into NYC to meet with Allie. The initial information I provided helped her to identify a store appropriate for someone my age group. When I arrived, Allie had prepared numerous outfits in a private dressing area. During the process, she pointed out why certain things fit and how those things mixed and matched to put together multiple outfits. Later, we went through my current wardrobe and pointed out the items that fit correctly and how to integrate those items with the new ones purchased earlier.
Allie was professional and since our time together, is available to answer questions and provide advice. I look forward to a chance to work with her again. For the man looking for a wardrobe update, I would highly recommend Allie Brandwein for a consultation.
— Neil D, East Lyme CT

I was hesitant about hiring a personal stylist at first. I mean, shouldn’t I be able to dress myself by now? Isn’t this something all adults figure out on their own? But after 20 years of feeling insecure about how I dressed — since elementary school, basically — I decided to bite the bullet and see what a professional could do for me. I decided to view it as an investment.

And I can say now that Allie is amazing! Allie taught me the basics of what worked on me and what didn’t. It’s been a little over a month since our last session, and I’ve been getting regular compliments on my outfits at work ever since!

Allie is efficient and sticks to the essentials. She always seemed mindful of my budget and worked hard within that. I never once felt pressured or suckered into more or longer sessions (which was one of my concerns initially). Allie determined what the must-fill gaps in my wardrobe were and zeroed in on those. She was also always mindful of the style I was striving for.

Overall, it was a great experience. I feel a lot more confident about my wardrobe now that it’s been vetted (and boy, did it need vetting) and now that I know that everything left actually fits me. I feel great about the new pieces, which are all versatile and help diversify my wardrobe. All in all, I’d definitely recommend Allie!
— Grace C, New York NY

Allie is a tremendous asset as a Personal Stylist. She came in and gave me a closet audit identifying pieces that need to go and where my gaps are in my wardrobe.

Allie was very helpful in selecting fabrics for my custom shirts. Her measurements were spot on and the shirts came out beautifully. She has a very good eye for details, right down to the buttons we selected for the shirts.

In the end, my wardrobe is complete and very flexible. I am a very satisfied client of hers and can highly recommend Allie for your wardrobe needs.
— James S, New York NY